Huawei P9 Debuts in London with Dual Camera Lens, Reinvents Smartphone Photography in Collaboration with Leica – Business Wire (press release)

[ad_1]

LONDON–()–Today at an exclusive launch event at London’s Battersea Evolution,
Huawei Consumer Business Group unveiled the much anticipated Huawei P9
and P9 Plus. Created in collaboration with Leica, the dual-lens P9 sets
a new standard in smartphone photography.

The Huawei P9 is the first smartphone co-engineered with the global
iconic brand, Leica Camera AG. The P9’s dual-lens camera takes
smartphone photography to the next level, allowing people to capture
both vivid colors and striking black and white images. Huawei’s new B3
Talkband wearable wristband also made its global debut.

A groundbreaking moment for event guests included a first look at an
exclusive trailer of the new Huawei P9 TV commercial starring Henry
Cavill and Scarlett Johansson, Global Product Ambassadors for the Huawei
P9 series. Showcasing the connection between two global stars in
Shanghai and Hollywood, the trailer symbolizes the partnership between
Huawei and Leica and the intersection of color and black and white.
Cavill was joined at the P9 launch by iconic photographers Mary
McCartney and David Guttenfelder from National Geographic as well as BBC
Global News CEO Jim Egan, Condé Nast Chairman and Chief Executive
Jonathan Newhouse, Vogue China Publisher Anita Chang and Huawei UK Board
Members Sir Andrew Cahn and Dame Helen Alexander.

“Huawei is excited to give P9 users the best smartphone photography
experience by leveraging the unrivalled capabilities of Leica, the
leader in the world of imaging for more than 100 years,” said Richard
Yu, CEO, Huawei Consumer Business Group. “Consumers around the world use
their smartphones to take billions of pictures each year, making
photography critical to user experience. P9 users can now capture images
with unmatched clarity, richness and authenticity, with a masterfully
designed and powerful smartphone that looks and feels incredible.”

Reinventing Smartphone Photography

Integrating the design values and engineering excellence of Huawei and
Leica in a smartphone photography system co-engineered by the two
companies, the P9 brings together best-in-class hardware and software,
from optical lenses, to sensors, to image processing algorithms,
empowering users to capture the highest-quality images.

Key to the P9’s superlative imaging capabilities is a dual-camera design
that fully unleashes the power of Leica’s optical lenses, renowned for
precision and attention to detail, and subject to the industry’s most
stringent quality screening requirements. The RGB camera on the P9
specializes in capturing color, while the monochrome camera is
outstanding at acquiring picture detail. The two rear cameras of the P9
work in tandem to enable users to create images of superior detail,
depth and color. The P9 truly excels in low-light conditions, as the
dual-camera design guarantees more light and detail can be captured.

Each picture taken by the P9 carries the unique emotional resonance and
timelessness that are the hallmarks of Leica, as users may choose
between three film modes: Standard, Vivid Colors and Smooth Colors,
depending on their personal preferences. With meticulous calibration of
the P9’s camera parameters, each film mode faithfully renders the
authentic color and style of Leica. By selecting the monochrome mode, P9
users can use their devices as a true monochrome camera to capture
powerful and evocative black and white images of superior quality.

Deploying Huawei’s Hybrid Focus technology, the P9 captures images with
superior speed, accuracy and stability. The P9 supports camera focusing
based on three methodologies – laser, depth calculation and contrast –
and automatically selects the one that yields the best result in any
given environment.

The wide-aperture photography feature on the P9 allows users to
experiment with innovative visual effects to create unique images and
content. The P9 makes it easy to adjust the camera aperture to create
bokeh and other depth-of-field effects, while keeping the main object in
sharp focus.

“Leica and Huawei share an uncompromising commitment to imaging
excellence, and our partnership will put outstanding photography into
the hands of more consumers around the world,” said Oliver Kaltner, CEO,
Leica Camera AG. “We are deepening our collaboration to give users a
more optimal smartphone photography experience.”

Taking Industrial Design to a Higher Level

The P9 is a masterpiece of state-of the-art industrial design, with the
same minimalist design DNA as earlier products in Huawei’s acclaimed
flagship P-series of premium smartphones. Each P9 device is a perfect
construct of superior-grade 2.5D glass and an aerospace-class aluminum,
with diamond-cut edges rounded out by carefully balanced curvatures.

The 64GB version of the P9 comes in a stunning and unique Haze Gold
finish, setting new industry standards in industrial design, with the
use of techniques including brushed hairlines and metal polishing at
micron-level precision to create a translucent metal surface.
Additionally, the Ceramic White version of the P9 is smoother than the
painted bodywork of premium cars, reflecting and refracting light to
present different shades of awe-inspiring colors as ambient conditions
change.

Power and Performance

The P9 is equipped with the power, connectivity and speed that today’s
high-end smartphone user expects from Huawei. With a 5.2-inch 1080p
display, the P9 is powered by the new Kirin 955 2.5GHz 64-bit ARM-based
processor for leading-class mobile performance. The 3,000mAh
high-density battery offers P9 users outstanding mobility and battery
life.

Huawei is also unveiling the P9 Plus, featuring a 5.5-inch Press Touch
display and a larger 3,400mAh battery. The P9 Plus also offers dual-IC
Rapid Charge, giving users six hours of talk time after a 10-minute
charge.

Leveraging Huawei’s industry-leading capabilities in telecommunications,
the P9 and P9 Plus offer unrivaled new features including a
virtual-triple-antenna architecture, designed for users who need robust
and seamless connectivity to cellular and Wi-Fi networks to fully
harness the power of the mobile Internet no matter where they are in the
world.

The P9 and P9 Plus also protect users’ privacy and information security
with Huawei’s world-leading biometric fingerprint recognition
technology. The enhanced fingerprint sensor allows users to personalize
and safeguard their devices by significantly lowering the possibility of
fraudulent or accidental device access, while also ensuring users can
quickly and securely access their smartphone.

Pricing:

       

Version

       

 

EUR (includes tax)

P9         3GB + 32 GB         €599
        4GB + 64 GB         €649
       
                     

P9 Plus

       

4GB + 64 GB

       

€749

Available beginning April 16, first wave launch markets include:

Austria
Bahrain
Belgium
China
Czech Republic
Egypt
Denmark
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Jordan
Lebanon
Kuwait
Netherlands
Norway
Oman
Poland
Portugal
Qatar
Saudi
Arabia
Spain
Sweden
Switzerland
United Arab Emirates
United
Kingdom

About Huawei Consumer BG

Huawei’s products and services are available in more than 170 countries,
and are used by a third of the world’s population, ranking third in the
world in mobile phone shipments in 2015. Sixteen R&D centers have been
set up in the United States, Germany, Sweden, Russia, India, and China.
Huawei Consumer BG is one of Huawei’s three business units and covers
smartphones, PC and tablets, Wearables and cloud services, etc. Huawei’s
global network is built on 20 years of expertise in the telecom industry
and is dedicated to delivering the latest technological advances to
consumers around the world.

For more information please visit: http://consumer.huawei.com

For regular updates on Huawei Consumer BG, follow us on:
Facebook: facebook.com/HuaweiDevice
Twitter:
twitter.com/HuaweiDevice
YouTube:
youtube.com/HuaweiDevice
Instagram:
https://instagram.com/huaweiconsumer
Google+:
https://plus.google.com/+HuaweiDevice

[ad_2]

Source link

Leave a Comment

Your email address will not be published. Required fields are marked *