Third-party investors throw another $70 million at Vestwell, after 401(k)-type plans using its administration and recordkeeping services tripled over the past year – RIABiz


Wells Fargo’s co-led the funding round likely foreshadowing another recordkeeping deal along the lines of Morgan Stanley, Voya Financial and BNY Mellon.

Vestwell just raised $70 million in fresh venture capital, after tripling in the past year the number of retirement plans it shepherds for administration, compliance, recordkeeping and trust and custody.

Brad Svrluga: [Industry giants are] clamoring to get a piece.

The New York City startup has now raised $112.5 million from outsiders after white labeling its software to giants like Morgan Stanley, BNY Mellon and Voya Financial, formerly ING U.S.

It’s still counting the days until it turns a profit, but sees light at the end of the tunnel. 

“We have a very clear path to profitability, with incredible partners and a focus on continuing to invest in the platform to mature, expand and enhance what our partners and their clients want,” says Vestwell founder and CEO Aaron Schumm, via email.

Vestwell needs big volume because fees start at just $100 per month and $6 per plan, which is $1200 annually, plus employee fees. Its new manged account offering can also bolster its margins.

“Vestwell is endeavoring on a big mission with lofty goals,” Schumm adds. “The platform, and industry for that matter, is wide and complex.”

“This investment ensures we won’t be held back,” he continues.

Vestwell’s ability to modernize 401(k) technology many saw as almost too obsolete to tackle means it has room to run, particularly with legacy companies with antiquated proprietary systems as competitors, says Lex Sokolin, global fintech co-head at New York City blockchain software company ConsenSys.

“This is a very large space with outdated technology that is far behind on both user experience and data integration … Businesses continued to need to provide 401(k) services to their employees in a remote world, [which] helps the secular thesis for Vestwell,” he explains, in an email

Bigs Reup

Wells Fargo Strategic Capital and Fin Venture Capital co-led the round, in which nine previous investors re-upped, including Goldman Sachs. Seven new investors also joined the round, including Morgan Stanley and Northwestern Mutual*.

Aaron Klein
Aaron Klein: What started as a very broad 401K platform has rapidly found focus.

“The fact that our peers are instilling their confidence in us to help define their future is both humbling and thrilling,” says Schumm, in a release.

Schumm’s equity dilution was limited because the company’s value is also “a healthy step up from [its] last round,” Schumm told Business Insider

Healthy demand for the private shares also has industry giants “clamoring to get a piece,” writes Brad Svrluga, general partner at Primary Venture Partners, in a June 20 Medium article. Primary has invested in all four of Vestwell’s fundraising rounds.

Vestwell raised $30 million in 2019 from a slew of investors, including Goldman Sachs, which led the company’s Series B round. See: Aaron Schumm is in the catbird seat after the biggest cat in the Wall Street jungle, Goldman Sachs, validates Vestwell by taking a big bite of a new $30 million funding round.

BNY Mellon, which partnered with Vestwell in Dec. 2018, invested in its Apr. 2019 Series B, and Franklin Templeton, another Series B investor, partnered with Vestwell in Jan. 2021 to launch a 20-basis-point managed accounts service for 401(k) providers of all stripes.

Out of Vestwell’s nine Series B backers, only Franklin Templeton and BNY Mellon declined to re-up their investment. Neither firm has responded to a request for comment.

Goldman Sachs declined to comment, and Wells Fargo and Morgan Stanley did not respond.

All a clamor

Schumm has ambitious plans to hire new staff, taking the company well beyond its current 140 headcount. Vestwell expects to hit more than 200 by year end.

Schumm adds that his company is focusing on software engineering and product development, platform functionality and client servicing. 

“As we grow our client base exponentially, we want to ensure our client experience only gets better, so we’ll continue investing in both people and tools to provide excellence in service,” he says. 

Put simply, Vestwell needed to grow its service capacity to keep up with demand, and this likely drove the raise, says Aaron Klein, CEO of Auburn, Calif., risk management vendor Riskalyze, via email.

“[It’s] definitely growth-driven … and it’s a testament to their differentiated technology,” he asserts.

Indeed, Vestwell has been on a five-year growth tear, since its founding in 2016.

In the past 12 months it has near doubled its headcount to 140, and grown the number of retirement plans under its administration by 200%, according to the firm.

Vestwell’s original 401(k) TAMP model for RIAs is also growing at a rate of roughly 108 new RIA clients per year. Last year, it had 425 RIAs under contract, up from 100 RIAs and 4,300 advisors in 2018. Today it counts “several hundred” RIAs as clients, according to Schumm.

“Firms like Strategic Retirement Partners, Pensionmark, and others, have turned to Vestwell to not only help scale, but also add invaluable services like our newly launched advisor managed account offering,” Schumm says.

“Given the significant business investments we foresee making in the coming years, this [Series C] investment ensures we won’t be held back,” he adds.

Small business boon

The Vestwell raise also affirms its 2018 move to sell to workplace retirement plan managers, including payroll administrators, Klein continues. See: Four years into startup, Vestwell makes its big move — nixing FIS’s recordkeeping for the 401(k) super-bot it built with Goldman Sachs’ VC money

Joel Bruckenstein
Joel Bruckenstein: This is a good time to raise cash.

“What started as a very broad 401(k) platform has rapidly found focus as an engine to drive workplace retirement plans,” he says.

“So many of the next-generation HR systems are relying on Vestwell to run their retirement plans,” he adds.

The Vestwell move to make recordkeeping cheaper and less clunky impressed Wells Fargo, too, says Tom Richardson, head of principal technology investments at Wells Fargo Strategic Capital, in a release linked to Vestwell’s Series C raise.

“There are more than 31 million small businesses in the US, and many have historically experienced challenges in providing retirement benefits … due to the administrative burden and high costs,” he explains.

“Vestwell’s modern, automated, and user-friendly platform uniquely positions them,” he adds.

Back-scratching expertise

Vestwell’s latest raise may also cross-pollinate to the client side of Wells Fargo.

The San Francisco banking and brokerage giant is already in discussions with Vestwell about renting its software, according to Business Insider.

“There’s a lot going on behind the scenes from a commercial standpoint … [but] enterprise deals are not something that you flip a switch and you’re good to go,” Schumm told the trade paper.

Today, through its partnership with Morgan Stanley, another backer, Vestwell provides digital retirement record keeping services for its legion of reps.

Indeed, Vestwell is the “small plan provider of choice” for the wirehouse, which has become the company’s largest client, with “several hundred advisors” tooled up with access to Vestwell’s software.

Vestwell has also already jointly bid for the business of state-led IRA savings programs with BNY Mellon, with at least one bid in the works.

Beta stage gains

The two companies secured their first state contract from the State of Oregon last December, beating out Ascensus. See: Vestwell is in and Ascensus is out in Oregon as mushrooming ‘force-function’ state retirement plans spark heated bids to recordkeep; RIAs are angling for a cut, too

Jason Roberts
Jason Roberts: State mandated IRA programs are driving a lot of start-up plans towards low-cost providers

Today, the two firms administer more than 17,000 small business plans on behalf of Oregon, despite the program only reaching its beta stage, Schumm told BusinessInsider. 

This figure will rise to 20,000 small businesses, with over 170,000 employees, according to Schumm.

In addition to its efforts to grow in its core 401(k) market, which accounts for roughly $7 trillion in domestic assets, Vestwell is bidding for a greater slice of the 529, HSA, IRA and emergency savings markets, too, according to the release linked to the company’s latest raise.

“We’ll far exceed our 2020 growth metrics with no ceiling in sight,” says Schumm. “We are in a fortunate position where we don’t have to chase growth. It’s driving toward us.”

It’s a good time to re-up the kitty, agrees Joel Bruckenstein, founder of the T3 Conferences, via email.

“One would assume … [Vestwell] needs capital to further its growth objectives. This is a good time to raise cash, while it’s readily available,” he explains.

Tom Richardson from Wells Fargo Strategic Capital has joined the board. Logan Allin from Fin Venture Capital is an active observer and will be working directly with Schumm, a longtime friend, according to Allin’s LinkedIn page. 

“We’ll be naming one more independent board member soon,” Schumm adds. 

Cracking the market

When Vestwell moved to sell turnkey 401(k) services direct to payroll providers in May 2018, it did so to become a B2B vendor to client facing companies.

Lex Sokolin
Lex Sokolin: This is a very large space with outdated technology … [which] helps the secular thesis for Vestwell.

The move gave it access to an estimated 40 million American workers, who have no retirement plan, in part, because only 49% of employers with less than 50 staffers offer one, according to Boston-based Cerulli Associates.

In contrast, 69% of companies with less than 100 employees have a retirement plan. See: Vestwell makes hard-charging payroll startup, Namely, its portal to win plan sponsors for RIAs and IBD reps it services.

Today, Vestwell also partners with payroll providers such as Toast, QuickBooks, Payroll, ADP and Namely, according to its website.

The company says its partnership with QuickBooks Payroll gives it greater access to a significant SMB population, as well as the accountants who service them.

An exclusive partnership with Toast, a restaurant point of sale and management system, has been a boost for restaurants struggling to recruit and retain talent.

With the addition of companies like CorPay and Payroll Service Solutions, the company’s partnership roster now tops 20 firms, Schumm says. 

State mandates

Vestwell also got a boost from a number of states that now require employers to provide access to workplace retirement plans — a shift in policy that has left Vestwell in a sweet spot.

Tom Richardson
Tom Richardson: Vestwell’s modern, automated, and user-friendly platform uniquely positions them.

State requirements — and tax credits — are indeed driving demand for cheap, simple, defined-contribution plans, says Jason Roberts, CEO of Pension Resources Institute of San Diego, in an email.

“State mandated IRA programs are driving a lot of start-up plans towards low-cost providers that can streamline the onboarding process through online tools and resources. New and expanded tax credits are likely fueling adoption of new plans, too,” he explains.

Selling the basics

Adoption of Vestwell’s workplace offering continues to surge. See: Vestwell jets ahead and adds pilots on the fly to keep startup on course.

“Workplace is our most popular solution for “starter” plans that are setting up their retirement plan for the first time. About 50% of our plans use the workplace model, or its equivalent in exclusive partnerships,” Schumm says. 

In May 2018, Vestwell had also yet to catch a plan valued at more than $50 million — the hunting ground of companies like Boston-based 401(k) giant Fidelity Investments.

Fidelity has taken part in each of Vestwell’s funding rounds through F-Prime Capital. See: As Aaron Schumm’s 401(k) startup gets $8 million the FolioDynamix founder loves Vestwell’s odd juxtaposition to Fidelity.

One year later, in 2019, Vestwell administered 1,000 plans, several above $50 million in value, although 95% remained sub $25 million.

By April 2020, Vestwell’s software and services supported 7,000 plan sponsors.

“The core focus is on the $0 to $10 million plan space,” says Schumm.  

“[But] ultimately we want to be the single place for every employee’s next best dollar in workplace saving, which opens up the entire $35 trillion-plus market,” he adds.

How it works

Vestwell’s software connects plan participants and plan sponsors with advisors at RIAs, banks, insurers and broker-dealers. It allows advisors to create, sell and manage retirement plans. See: Two years after the $199 million FolioDynamix sale, Aaron Schumm jumps back in the B2B RIA game but not to compete — yet

Additionally, Vestwell operates as a 3(38) investment manager, a 3(21) fiduciary advisor that “can give advice but not make recommendations.” It also handles 3(16) fiduciary duties ensuring fees are aligned and that 5500 tax reporting is in place, and it acts as a third-party administrator.

Form 5500 is used to file an employee benefit plan’s annual information return with the Department of Labor. See: How Schwab is gearing up its RIAs to fight for 401(k) assets.


*In full, Vestwell’s latest backers include Wells Fargo, Fin Venture, Goldman, Morgan Stanley, Manulife, Point72 Ventures, Nationwide Ventures, Allianz Life Ventures, Northwestern Mutual, FinTech Collective, Greenspring Associates, Primary, Teamworthy Ventures, F-Prime Capital, Industry Ventures, and Commerce Ventures.



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